years the magazine has had a consistent market presence and our readership base
has grown over 200,000 with the print run of 85,000 copies. The major segments
our magazine today caters to are Software Industry, Banks, Institutions, Policy
Makers, Software Professionals, researchers, Libraries, education and bodies
related to the field of Software.
In our incessant effort to provide quality information to our readers on
one-hand we have taken a unique step further to address to the information of
the industry. On the other the broad mandate of the magazine is to disseminate
the information on technical and scientific inputs of IT community, adopting
which they can get added value and better returns.
We have always believed the magazines can serve as an important vehicle to
showcase your products, achievements, activities and help in focused brand
positioning.
READERSHIP PROFILE
READERS ARE DECISION-MAKERS
- 73% are involved in the purchase process for information products
- 65% learn about new products and service providers from Magazine
advertisements
- 85% pay special attention to our Magazine because it is an software navigator
publication - 67% share the Magazine with other members of their organization
- 69% rate the Magazine as a very good source of providing information for job
success
- 68% believe that the greatest strength of the Magazine is the forum it
provides for current industry topics
- 96% are interested in the IT articles in the Magazine
- 68% of our subscribers work for enterprises with more than 500 employees.
- 72% of the Developers are interested in the source code pages and the content
on the CD's.
